Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However, marketers need to be careful because those same AI programs also have the potential to magnify the biases that you unwittingly introduce in your marketing or that already exist in the applications you use.