More often than not, senior management and the C-suite assume that exploring disruptive innovation is incredibly risky, and it is. It’s often a key bugbear to getting senior management buy-in for corporate innovation initiatives.

However, that high risk doesn’t necessarily need to translate to high cost, especially not in the early stages of the innovation lifecycle (below). In fact, the cost of notexploring disruptive innovation can be much higher with countless companies having paid the ultimate price in recent years for neglecting it.

In this episode of Fast Fix Friday, we explore the corporate innovation trade-off between risk and reward.

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If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

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For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us‍‍‍
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