Episode #40: Fast Fix Friday on Lean Marketing
It’s no longer enough to shout marketing slogans from the rooftops and expect people to buy your products. Today’s customers are smarter than ever thanks to the transparency and power that has come with the internet.
The world is moving faster than ever thanks to the emergence of disruptive technologies and businesses are facing increasing volatility and uncertainty. As such, marketing campaigns need to truly speak to customer desires and be adaptable enough to move in step with the changing landscape and buyer behaviours.
Traditional, long-term, above the line marketing campaigns are now mostly the domain of few industry behemoths - the rest of us need to be a little more targeted and intentional with our marketing but with so many potential marketing channels to choose from, where does one even begin?
The lean startup is a method popularised by Eric Ries’ book of the same name and is widely used by startups and more recently, large companies, to quickly test market appetite for new products by using low fidelity prototypes to rapidly experiment and validate or invalidate key assumptions underpinning a business idea. “Speed is fundamental to success” says Ries. Fortunately, this approach can be adopted for marketing campaigns too.
In this episode I talk through 8 steps detailing how to pull off your own lean marketing strategy to find new customers for new products.
I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one.
Listen on Apple Podcasts @ goo.gl/sMnEa0
Also available on: Spotify, Google Play, Stitcher and Soundcloud
Future Squared: www.futuresquared.xyz
Steve Glaveski: www.steveglaveski.com
GET COACHED BY LUCAS: