LeBron Rookie Card Sold For Record-Breaking US$1.85M

LeBron James has set another monster record. This time, it’s not for points made or championships won, but for rookie card value. 

According to the NBA, LBJ’s 2003-2004 Upper Deck rookie card was sold at auction for $1.845 million.

The signed card features a photograph of a young James during his first-ever season with the Cleveland Cavaliers, along with a patch from one of his jerseys from the same era.

Only 23 pieces of this card have ever been produced. Among the 23, only two were in mint condition. This particular one was graded a 9.5 mint, hence the demand. 

There are only two of them, one of them is in private hands and the other was up for auction,” Ken Goldin, founder of Goldin Auctions, told ESPN. “So this really was the single best LeBron card that somebody could have hoped to get. It was a very active bidding, a lot of bidders, and we’re happy with the results.

Broken Records

The historic sale surpassed a previous auction record set in May, where a mint-condition signed rookie card of Mike Trout was sold for $922,500. This card was one of only five ever produced, and was in the best condition.

The King’s card now stands as the most expensive basketball card ever bought -- and the heftiest trading card of any class since 1980.

Embed from Getty Images

Even Goldin was astounded that the rookie card of someone still playing in the NBA could sell for over a million dollars.

Maybe this will finally put a rest to the whole ‘GOAT’ debate.

The Winning Bidder

The priciest trading card in the world is now owned by Leore Avidar. He is the millionaire CEO and co-founder of Lob.com, a direct mail provider from San Francisco, California, and one of the fastest-growing companies in America.

Originally from Chicago, Avidar enjoys a good round of ball play himself. It remains to be seen whether he purchased the rare card set for his personal collection, or as an investment opportunity. Surely, the coveted set could fetch an even more sizable amount if -- or when -- LeBron takes home another title.

With the way the Lakers are looking though, that doesn’t seem to be too far down the road.

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July 20, 2020




Rosabell Toledo


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